Here in the US
are many excellent entrepreneurs and investors.
Before I begin to write my Blog post, let me introduce myself, I am a finance
guy and numbers are all that matters. But now I write a Blog post and yeah that’s
a great new experience for me. What I have learned from the other Blog posts
and from the tour at Russian Pointe
and especially from the excursion at gardeneers is that entrepreneurs and finance people have
to be strong persons with a heart of courage. They have to learn quick and go new ways and
take the opportunities to reach success in their daily business life.
For me Adam
Zmick, CEO & cofounder of gardeneers
shows the image of a perfect leader which has a heart of courage and has
a lot of empathy to the people who are around him. So I think I can learn a lot
for my leadership skills from him and also set up his understanding to be a
good leader in my team säft.
I believe someone who is developing a new
business will need a portion of this self-understanding. Knowing that what you
do is the right thing to do and trust in your self is what inspires other
people. As a leader within your company it is therefore imminent that you inspire
your employees. This inspiration I want to create at säft.
Adam Zmick shows me by doing gardening how it works and how you create passion
by your employees.
Moreover the gardening movement that
nowadays exits in the US
brings the social aspect in leadership. Not only entrepreneurs
are looking for social aspects in their organizational structure also investors
looking for investments with social aspects. Both groups want to make the world into a better place and do something for our environment we are live in also for our
next generation. The Corporate Social Responsibility effect has
to be implemented in the growth strategy in all our new businesses or non-profit
organizations like gardeneers.
So the Corporate Social Responsibility effect
depends on two big issues, on the one hand site social causes and on the other
hand site health issues. A Corporate Social Responsibility
strategy can help you to build a really good reputation and this effect has to
be considered in your growth
strategy.
This picture from an article by Bill
Liabotis which was posted in the Ivey Business Journal shows exactly how
important it is to implement a good customer-focused strategy that let growing
your business. gardeneers
shows that they really good implemented the CSR effect in their growth strategy,
because they take both issues in their concept. Moreover they have a
customer-focused strategy due to the fact that they offer every student around
Chicago to have the opportunity to learn about nutrition, connect with their
community and teach the student that they have a better understanding of their
role in the world around them. gardeneers
core values can be descripted as learning about nutrition, environment and
connect with community. Nevertheless they do something for children and the
youth, especially those who have no ability to live a better life. säft also
implement Corporate Social Responsibility
in our growth strategy. Therefore we create the following core values:
individualism, inspiration and innovation and we connect these core values with
people, planet and profit. We care in our growth strategy about our employees
and all other stakeholders. Moreover all team members react in a respectful way
to each other; this lets us building a really good team spirit all around säft.
So to sum up, the day with gardeneers CEO & cofounder Adam Zmick
let me think about leadership, organizational culture and growth strategies.
All these three aspects have to come together and must fit to create a successful
new business. Moreover I spend a really nice morning with my team members from säft and
create something that is for the environment. For säft it
is really important to deliver and create such things. Nevertheless I learn
something about myself that numbers are important but the community and
environment, too.
“A garden should
make you feel you've entered privileged space -- a place not just set apart but
reverberant -- and it seems to me that, to achieve this, the gardener must put
some kind of twist on the existing landscape, turn its prose into something
nearer poetry.” - Michael Pollan
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