Wednesday, July 15, 2015

How the organizational culture influences the customer service



Monday 13th  of July 2015
Excursion McCormick Place by Stefanie Franke

The first day of the second week during summer school starts with the first field trip. Target location: McCormick Place – the largest convention center in North America.

The former editor and publisher of the Chicago Tribune, after whom the center is named




Like the Willis Tower the convention center is an impressive building, or rather a Building Campus. The perfect infrastructure, the neighborhood, the food and hotel offers and the technological conditions specify McCormick Place as a flexible and innovative meeting space. A perfect place for creative and ambitious entrepreneurs.

IT Director Ken Schmidt and Manager Jessicar Williams
So for us an attractive place to see, but even more inspiring thoughts came from two employees of the technological service, Ken and Jessica. “It is all about providing the best customer service.”
They told us, that the first important aspect is to figure out what the customers are looking for to meet their needs. In preparation of the excursion we talked about organizational culture and I asked myself: ”How could the organizational culture and a perfect customer service be connected?” Ken mentioned culture concerning values and behavior and some kind of creating a relationship. For an extraordinary service a great team is necessary. If the team members have common values they fit best into the team culture and their work will be efficiently. Because solely pleased employees can solve a customer´s problem with a smile. “Whatever you deliver, do your best and do it with your heart.” Ken.  
A quintessence for every entrepreneur. In my view Ken and Jessica are great examples, how suitable leadership skills create a culture which motivates teams to top performance and meet their customer´s needs. For our project their behavior should be an example because we also offer a kind of technological service. Only if we have the same values and visions in our team we can transfer deep emotions to our customers and create a value proposition for them. That’s why it is essential to have a mission and vision for the project in our groups. For every leader the discussion of the connection between the corporate culture and the customer relations is recommendable. 
 
My personal highlight was the farm on the roof. With 20,000 sq ft veggie production it is the largest rooftop garden in the Midwest. Those initiatives serve as brainstorming and lead to a more sustainable and responsible handling regarding our earth. Sustainability is not only about “green” aspects, but rather about future-thinking. How can we create a business, which gains long-term profits and offers a real social value to the customers. The best way to handle this is a detailed business plan and a transparent communication as well as customer relationships.

Herbs and vegetables at the rooftop garden



 Thank you for reading.
Stay ambitious and authentic!

11 comments:

  1. Hey Steffi,

    a really inspiring article, I like it a lot. What I like most, is the way how you give your text an emotional appeal. The further links you added are very interesting and give me more information on the topic you describe. Moreover, I appretiate that you draw a connection between what we experienced during our excursion and how we can learn from it for our own business ideas. You might also be interested in reading the following article as it refers especially to the organizational cultures of start-ups: http://www.huffingtonpost.in/sanjeev-gadre/which-organisation-are-yo_b_7719624.html All in all, great work!

    Lara

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    1. Thank you for your inspiring comment!
      I read your recommended article and I like how the author uses the forest and the garden philosophy to explain the development of organizational culture. I think about what this means for our project and how our organizational culture and customer service should look like and develop. It is a kind of process to create an organizational culture, what values and ideas are worthwhile and how diversity can promote the process.
      Thanks for the new ideas!
      Steffi

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  2. Really do like this blog and i am utterly convinced that common values are most important to get teamwork done. However, focusing on diversity and creativity a team just need to have members with differnet values, because I am the firm belief that you just can gain a maximum turnout throughout discussion. Talking of discussion, it can merely occur between people with different attitudes, values and norms.

    Talking of säft. which is an entrepreneurship for fresh juice and cocktails made with the help of capsule we do need excatly a team with members having differnet values and attitudes. This product needs a great extent of creativity which can be accomplished through i.e. discussion. Therefore I just agree on your blog post to a certain extent.

    Feel free to contact me according to my comment.

    Best regards
    Tobias Goldhahn

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    1. Hi Tobias,
      thank you for your comment. You are absolutely right. Diversity is so important for a creative teamwork and new ideas, especially in a business formation. Like in the article Lara recommended:“[...] On the other hand, companies that follow the forest philosophy don't have hard-set guidelines on what type of people should join them or how they should approach their work; instead, they work to welcome diversity: in talent, in thought, and in approaches. This results in a culture that might not make an elegant academic study, but is guaranteed to work.“
      I nevertheless believe that all members of a team should have the same goals, basic attitude, and values to generate an efficient teamwork, but this is my personal experience ;-)
      Best regards,
      Steffi

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  3. Thank you for this very nice Blog,

    to be honest I am not quite sure if companies are really the right Institutions to generate social value for the customers and being monetary successful as a business at the same time. But now that I have read your Blog, been at McCormick Place and plus I am now involved in the StreetTube Project I am getting more and more confident that companies are able to provide solutions that can create social and monetary Win-Win-Situation.

    I guess the Corporate Social Responsibility topic is going to get more important within at least bigger companies in the future.

    That's it.

    Sebastian

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    1. Hi Sebastian,
      thank you for your honest comment. I also believe that CSR is going to get more important and should be attract attention of the companies. It also depends on your personal definition of social value ;-) Is social value the idea of supporting street musicians, the filtering of polluted water or even fair labor conditions for the employees? For me social value has many characteristics and it is great that your own project helps you rethink some of your attitudes. I would say you are on the right way ;-)
      Steffi

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  4. Dear Steffi,

    first of all thank you very much for this nice blog entry. I like your layout and your style of writing. I agree with the comment of Lara, that I really like that you go for a combination between what we experienced during our excursion and how we can learn from it for our own business ideas.

    I am aware of the fact that you are working on a project called AirConnect yourself at the moment.

    Did you currently ask yourself the same questions like in the text above? Does your concept already provides the best customer service? Maybe this article can help you a little bit to improve your thoughts about this topic.

    https://www.surveymonkey.com/mp/6-keys-improving-teams-customer-service-skills/

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    1. Hi Lisa,
      thank you for your comment and the link. The article includes some great thought-provoking impulses for our project because I think there is mostly a way to improve the customer service. Only if you rethink your product or service and the provided customer service you will have the opportunity to generate long-term profits. I like the idea of the key touchpoints. If you know the full view of the customer experience, you will be able to reduce the risk of bad experience and ruined customer relationships. Even for start-ups strong customer relationships are substantial.
      Thank you for the impulse!
      Steffi

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  5. Hey Steffi,

    it was real fun to read your article. Especially that you mentioned the roof farming area. This area was also my personal highlight and impressed me the most. I also really liked, that you said that "Sustainability is not only about “green” aspects, but rather about future-thinking". In my opinion there are a lot of people and companies, which still have a problem becoming more green or sustainable, because they are thinking that it will give them a "greenie" image. Do you think your App will manage the balance between sustainability and a great image? I found a great thesis about implementing sustainability in your company culture. Maybe you can adapt some of their ideas. http://selbach-umwelt-stiftung.org/fileadmin/Daten-Selbach/Allgemein/Vetterolf_Bachelor.pdf

    Lena

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    1. Hi Lena,

      you are absolutely right, many companies have difficulties in acting more sustainable or implement their ideas of CSR in their strategy.
      But CSR can support a company to build up a strong USP. If a company implements sustainable aspect, it will become more protected against competitors and more attractive for employees and customers. That is how our team integrates thoughts of sustainability into our company culture. We are respecting the environment and treating our employees and customers fairly.
      And thank you very much for your comment and your link, it contains some helpful ideas.

      Regards,
      Steffi

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