In order to maintain market power and
shares companies try come up with new ideas and products at a faster speed than
ever before. Partly they get forced from the market as customers are constantly
asking for new products. Other companies try to innovate to achieve a benefit
for their customer and to find solutions/products that they are not even aware
of.
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| Google Logo |
Think of Google and its search engine. 96 percent of Googles
revenue is generated through ads on YouTube,
the search engine and several other websites and services. The idea back in the
founding days of Google was to reinvent search engines from unorganized,
randomly listed hits for searched keywords to structured, rated and well
displayed search results based upon the customer’s needs. The first and
probably most significant innovation Google launched was the search engine. However,
since then many more came upon their minds. Think of Google Maps, Google Car, Google Calendar, Google Books, Google
Scholar, G-Mail and many more.
Innovation is part of Googles philosophy and atmosphere that is present in
every inch of their
offices. Matt Jones, who is a team leader in the travel-section, somehow
symbolizes the image Google wants to have in the world. He is young, very
smart, has got high social skills and lots of ideas. He said what makes Google
special to him are the people he gets to work with. Google’s employees are not
only good people. They are also very intelligent and open for new ideas. For innovations.
So how do they interact and how do they
exchange their ideas? One way to encourage Google’s employees is the free food
that they get in the office building. Why? You do not walk out of the building
and save time. You get healthy and fresh food to keep you active and vital. However,
the main and most interesting reason is: You start talking with colleagues you
might never meet elsewhere. You share ideas & possible innovations and talk
about possibilities and weaknesses that the idea might have.
To sum it up, there are a few things to
keep in mind:
- Innovations keep up the team spirit.
- Innovations lead to improvement.
- Innovations need to be supported by a company.
- Innovations should help your customers.
- Innovations are substantial to a sustainable and successful business.
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| Google Card Board |
In respect to the Business Plan that I am
setting up at Kendall College there are many things we could learn from Google
and the
Strategy of Innovation. Innovations, like Google Card Board, enable our
customers to get an idea of how their meals are produced and cooked. As
transparency is very important to us, this innovation could be helpful to make
our customers believe and trust in us. This is just one example of how
innovations can help improving your business. Finally Google AdWords might be
useful to us, as we are tight on budget and would like to do efficient and
customer addressed marketing.
The Strategy of Innovation is a chance
for companies to react on customers constantly changing needs. It is the
company’s choice to use innovations. As the CEO of Foodentity I will motivate
team members to innovate and develop new ideas all of the time. To serve
ourselves. To serve the customers. To serve the world.
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| Me @ Google Offices in Chicago |
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