Investment in trust

Have you ever thought about the idea of working with a person that was involved in any sort of crime?

Of course the first reaction that comes to our mind, is that this would influence our working atmosphere in a bad way. We wouldn´t feel comfortable anymore and would also suspect only bad things from this person.  So our answer would be no we don´t want to consider working with criminals.

I have to admit that I have thought the same way about criminals until I´ve met the most passionate and authentic person during our whole excursions. Brenda Palms Barber

teached us to take the opportunity of opening our minds and give criminals the possibility to introduce themselves. We should keep in mind that:

That means that people who have committed a crime are often not “bad” people for the rest of their lives, but just need a way to show us that they become a better version of themselves.

So how can we as Foodentity guarantee our customers the professionalism of  well educated and responsible employees and at the same time make a difference with our strategy?

 I think we definitely need to make a “difference” with our strategy. Because we are trying to give people a better life through great food, so why shouldn´t we give also criminal people the chance of a better life? Of course there is the fact that people with a criminal background are often less educated than “normal” people, but what if the person is just as well or even better educated as other people who apply for a job at Foodentity and don´t even get the chance to be part of our team just because of one mistake they have made in their life. Foodentity wants their customers to be open minded and to try something that brings even more health in their life, so we are not allowed to be simple minded when it comes to our own employees.  Brenda also mentioned that you have to fascinate the people with your idea.  So why should we only fascinate our customers. If we are able to make our on employees really satisfied and corporate claimers, the fascination for our brand will spread on its own.

So how can we as Foodentity make our dreams come true…

Foodentity will try to not judge about people in advance.  We will not only adapt the  concept of Target, in which we asking the people about their criminal background at the end, we also want to try to work with people, who have a criminal background, when they are showing us that they are able to learn all necessary skills for our job.

You may now thinking that this idea is a little bit too big for a start up. That we are not able to train the people and that we don´t have enough money, but as Brenda mentioned the people will only love your idea, when your are thinking big enough.  So I think Foodentity will not only make a difference by enhance the life off a huge amount off people with great food, but also by making the world of former criminal people a little bit happier:-))

So working with all types of people is not only a social "thing" but also a long-term investment. Because if your are investing in trustful employees you are also investing in your brand! 

 Lena