Sweet
Beginnings - Everyone deserves a second chance!
written by
Felix Kardell
Today,
dated 28th of July 2015, we had the chance to meet Brenda Palms Barber at her
workplace, Sweet Beginnings. Brenda’s business offers full-time transitional
jobs to citizens returning from incarceration, in order to improve the quality
of life for the community of North Lawndale. Her vision is to increase the
living standard for people in disadvantages communities by increasing social
justice and lowering income inequalities on the long run. This excursion
particularly took place in accordance with our leadership and culture class,
administered by our professor Valarie Beck. Brenda is the CEO and founder of
Sweet Beginnings and offered to guide us through her company and tell us about
the implementation of leadership and culture in her business. For more
information about Sweet Beginnings and Brenda please see
Sweet
Beginnings has been founded with the primary goal of doing well to the
community and its people. When you hear Brenda talking about her business, you
can literally feel the passion that she has for her mission of helping people who
return from incarceration to get reintegrated into society. Thereby she is
improving their chances for a better living standard in the future, and
simultaneously improving social justice within society. Ultimately, she
supported this impression by emphasizing that in order to maintain leadership
and culture within her company, the most important thing is passion. There are
various benefits of having a passionate leadership style, which can be found on
the following website: http://bit.ly/1MyQwWe.
During
Brenda’s speech we also got to know John. He is currently working at Sweet
Beginnings and is a good example of how this passionate leadership style and
culture can change a person’s life substantially. Before he started working at the
program, John got arrested ten times. Accordingly, he found himself in a
situation in which nobody would give him a chance to show off his working skills,
which eventually have shown to be outstanding as a beekeeper. Brenda gave John
and 18 other people a “second chance”, a chance for a better life, a chance for
a better future. For me Brenda has proven to be a role model, visionary, and a
true leader!Many of the structures of Sweet beginnings can also be applied to our business Green Dish. Passion, as it is one of the main drivers of Sweet Beginnings, is also grounded in the core values of our company. We have the passion for vegan food and we truly believe that this way of eating has several health benefits to our bodies. We hope to transfer our passion onto our customers by sensitizing them for the great variety and taste of vegan food. Our vision is therefore to integrate animal-free food as a valuable alternative for the daily food consumption for the majority of society.
Sincerely,
Felix
Kardell
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